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“All I want to know is where I'm going to die, so I'll never go there.” – Charlie Munger
“I want to die on Mars. Just not on Impact.” – Elon Musk
“Be courageous and be brave, and in my heart you'll always stay. Forever young, forever young. Forever young, forever young.” – Rod Stewart
From Alexander the Great to Ponce De Leon, the Fountain of Youth has been on adventurers’ “Bucket List” since Herodotus wrote about it in the 5th Century B.C. Avoiding “kicking the bucket” has been a universal desire for even longer.
In the Old Days according to the Old Testament, people lived to a very Old Age. Adam lived until he was 930. His third son Seth made it to 912 (Seth’s brother Abel didn’t have quite such good fortune). Noah lived until he was 950 making it through floods and living with a lot of animals. His Dad, Lamech, only made it to 777 years until he passed…rumor had it that he had a two pack a day habit.
What’s timeless is human nature’s desire to be healthier, live longer and look younger…not necessarily in that order. In fact, people have shown that they will try nearly anything if it has a shot to accomplish the aforementioned objectives – leeches for seizures, cocaine for hay fever, and even cigarettes for asthma.
While sitting here today, these ideas seem beyond crazy, it’s amazing what you will believe if you want to.
Whether it’s diet fads, plastic surgery, or hair transplants, people continue the constant pursuit of a magic bullet that will make them feel healthier and younger. Moreover, increasingly science, technology, and data are having a profound effect on real longevity impact.
Magic bullet, Science or Fiction, this has become a massive business. The global wellness market is $4.4 Trillion (that’s Trillion with a T).
The combination of Silicon Valley’s persistent interest, innovation, and investment have changed the outlook on longevity. The convergence of advancements in computing, science, and health have been a game-changer for longevity.
There’s both top-down and bottom-up fundamentals for the huge momentum in the longevity movement. The ultra-wealthy have spent millions of dollars traveling far and wide for the best longevity treatments on Earth – whether it's to Cal-a-vie for a spa retreat or to Central America for a stem cell transplant.
Putting gas on the anti-geezer fire, is the aging of the titans of Silicon Valley who are looking for a few extra runs around the track if not immortality. The cliche of the next big thing being the “Holy Grail” of XYZ…has literally become the Holy Grail. Peter Thiel, Larry Page, Jeff Bezos and Larry Ellison are a few of the tech billionaires who are working on the one thing they can’t buy…time.
The before and after pics are stunning. Many of these guys went from being the last pick on the kickball team to physical specimens as they aged.
Daniel Ek, Brian Armstrong, and Sam Altman have each started their own companies focused on living healthier longer - Neko Health, NewLimit, and Retro Biosciences. What do music, crypto-currency and generative AI have in common? The combination of digital with physical to thrive.
All of these entrepreneurs want a longer lifespan, but what they’re really after is a longer healthspan. You can be 60 years old and have the body and mind of a 90 year old…or a 30 year old. The longevity movement is all about having a robust life for as long as you can, not just having to endure old age.
Billionaires aren’t the only people who want to maximize their healthspan. Industry leaders such as Peter Attia, David Sinclair, and Andrew Huberman have gone from scientists to rock stars, educating massive audiences on how to improve their health through a variety of mediums.
Dr. Huberman’s podcast, Huberman Lab, launched in January 2021 and is now a top 10 podcast on Spotify with massive international reach. Dr. Attia’s Outlive is the #3 non-fiction best seller in the World on Amazon.
They have become mainstream because the elixirs to the rich and famous have become available to Joe Everyman. People no longer need an Equinox membership or a personal nutritionist to achieve a healthy lifestyle when the experts are democratizing this information over YouTube and Spotify…for free.
Like many trends, longevity got another booster shot (😉) from the non-stop and heightened coverage linking morbidity to vitality.
Historically, the wealthiest people have lived the healthiest lifestyles and lived the longest.
But the true democratization of longevity is around the corner. People are excited about it: most Americans would rather feel 25% healthier than 25% wealthier.
Technology is creating three tailwinds for the longevity movement.
First, it’s causing costs to plummet. Over the past 20 years, it has gotten 100,000 times cheaper to sequence a human genome. Measuring your heart rate used to require a clunky strap across your chest; now it’s embedded in nearly every smart watch.
Second, it’s accelerating the transition from prescriptive medicine to predictive, preventive, participatory, and personalized medicine (aka P4).
Third, it’s reducing friction around the three pillars of living a healthy life – sleep, exercise, and nutrition. It’s common knowledge that these are essential to a healthy life, but it’s challenging to have the discipline to maintain these habits (not everyone can be RFK Jr. after all).
As Peter Drucker famously said, what gets measured gets managed…the same is true for health and wellness. Platforms such as Whoop, Oura Noom, and Eight Sleep have created a systematic way for people to track their health indicators.
These three tailwinds have come together to unlock massive innovation in longevity. There’s no better example of the product market fit of longevity than the rise of Ozempic and Wegovy.
This week, Ozempic’s parent company Novo Nordisk went one step further and announced that these drugs also reduce the risk of heart attack and stroke by up to 20%. Prescriptions for Ozempic and Wegovy have gone vertical:
We’re incredibly excited by the success of Ozempic and Wegovy, but we don’t think the most important ingredient for longevity will be developed by a pharmaceutical company.
So where will it come from? A few weeks ago at the Campbell Trophy Summit, I saw my friend Dr. Allan Mishra , who is one of the World’s leading experts on longevity.
Allan shared that there is really one factor that is far and away the most important when it comes to achieving longevity.
The answer? Living a purpose-driven life. As fun as it is to play golf and go to the beach, living a fulfilling life means waking up every morning feeling like you’re doing what you were put on Earth to do. We alluded to this truth in EIEIO…Believe in Something back in April.
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Using infrared saunas, plunging into cold tubs, journaling, tidying up. It seems like if someone could just find the discipline to master these routines, all of their problems would vanish.
Now imagine being dropped off to live out your days on a desert island completely alone. The island has all of the self-care materials you could ever dream of - a full spa, workout facility, library, you name it.
Would this feel like a paradise or a prison?
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There’s a clear need for purpose and fulfillment among young people. The most popular class at Yale in over 300 years is The Science of Well Being…aka the “Happiness Course.”
Students spend the first 15 years of their life dreaming of getting into a school like Yale, only to realize that they need a sense of purpose beyond a 4.0 GPA and a perfect SAT score.
Meanwhile, COVID and drug overdoses have caused US life expectancy to fall dramatically in the past 3 years.
Critical problems that plague the United States (and many other parts of the world) today include loneliness, depression, anxiety, and obesity. Problems like these are often downstream of a lack of purpose in one’s life.
When people do have purpose (faith, work, country, family, etc.) they can’t help but want to extend their time on Earth. As Wired Co-Founder Kevin Kelly put it in a recent podcast, the sign of a life well-lived is being able to say on your deathbed that you have become fully yourself.
The Longevity movement is a massive opportunity, and we’re bullish on where it’s heading. Science will help us live longer and more fulfilling lives, but it will never erase the fundamental human need to figure out why life is worth living.
The Silver Bullet for solving education is love…the Silver Bullet for achieving longevity is purpose.
As we end every week (but especially this week)…Make Your Dash Count!
GSV’s Longevity Guide
Core to our investment belief system is that research is the foundation of investing. We believe great companies and investors are systematic and strategic in the way they conduct research. EIEIO is an example of this, because it’s our weekly exercise of organizing our research through the information we gather and the insights we share.
Accordingly, as we are building our knowledge in the Longevity theme a.k.a. “Forever Young”…we’ve created a list of key companies, people, ideas, institutions and resources that we believe can help us create the foundation of research.
We share this with you as we believe in an “open source” approach to this and we want your input.
10 Companies to Know
10 Investors to Watch
10 Clinics to Visit
10 Books to Read
10 Thought Leaders to Follow
Tony Robbins
Peter Diamandis
Peter Attia
Tobias Reichmuth
Andrew Huberman
Dr. Allan Mishra
Laura Carstensen
Steven Gundry
Howard Luks
David Sinclair
10 College Programs to Study
MIT AgeLab
Stanford Center on Longevity
The Institute for Successful Longevity (FSU)
Coit Center for Longevity & NeuroTherapeutics (U of Arizona)
Weill Cornell Medicine Center for Longevity
Tufts University Center on Aging and Health
Center for Vital Longevity (UT Dallas)
US Longevity Institute
UCSB Center for Aging and Longevity Studies
Barshop Institute for Longevity & Aging Studies (UT San Antonio)
Longevity VC Activity
Source: Longevity Technology
GSV’s “Forever Young” Index
Market Performance
Stocks were mixed last week with the Dow up .6% and the S & P 500 and NASDAQ down .3% and 1.9%, respectively.
With SBF back in the news last week for jury tampering, it’s interesting to note that Bitcoin is up 76% and Ethereum is up over 50%. History has shown to pay attention to the baby that is thrown out with the bath water.
Other interesting items that got our attention is the trend of creating housing for teachers in Markets that are challenging from a cost of living standpoint, most notable recently being initiatives in San Francisco and Austin. Simon Schuster being bought by KKR for $1.6 billion reminds us of the penny that just keeps coming back.
While growth stocks have taking more of a pause recently, we view that as natural and healthy. We remain BULLISH on the investment opportunity with many high quality growth companies.
Need to Know
READ: 🍌 14 Charts on the US Consumer - The Split
LISTEN: Steven Pinker: Human Cognition vs. AI
READ: Getting Into Y Combinator Is Tougher Than It’s Ever Been
LISTEN: Late-Stage Private Investing at Wellington
WATCH: E1: Ben Horowitz on What Traditional VC Gets Wrong
READ: 👑 The importance of growth - Compounding Quality
LISTEN: Paul Graham on Ambition, Art, and Evaluating Talent (Ep. 186) | Conversations with Tyler
GSV’s Four I’s of Investor Sentiment
GSV tracks four primary indicators of investor sentiment: inflows and outflows of mutual funds and ETFs, IPO activity, interest rates, and inflation. Here’s how these four signals performed last week:
#1: Inflows and Outflows for Mutual Funds & ETFs
Source: Yardeni
#2: IPO Market
NYSE and Nasdaq are back battling over new listings that will be going public in the coming weeks. Nasdaq won Instacart and Arm, while NYSE secured Birkenstock and Klayivo.
Source: Renaissance Capital
#3: Interest Rates
The great rate hike cycle of 2022 could be winding down. Philadelphia Fed President Patrick Harker suggested this week that rate hikes are at an end, absent any alarming new data between now and mid-September.
Source: Atlanta Fed
#4: Inflation
Inflation ticked up to 3.2%, up from 3% in June. The monthly figures for both headline and core inflation were in line with Wall Street expectations.
Source: NYT
Charts of the Week
Chuckles of the Week
EIEIO…Fast Facts
Entrepreneurship: 20% – percent of VC rounds in Q2 2023 that were down rounds (Carta)
Innovation: 20% – decrease in risk of heart attacks and strokes for overweight and obese adults by Ozempic(Novo Nordisk)
Education: ~67% – percent of Gen Z that can’t read cursive (NPR)
Impact: $5.2B – daily increase in US debt over the next 10 years (The Kobeissi Letter)
Opportunity: 51% – currently employed workers say they are watching for or actively seeking a new job (Gallup)
Connecting the Dots & EIEIO…
Old MacDonald had a farm, EIEIO. New MacDonald has a Startup…. EIEIO: Entrepreneurship, Innovation, Education, Impact and Opportunity. Accordingly, we focus on these key areas of the future.
One of the core goals of GSV is to connect the dots around EIEIO and provide perspective on where things are going and why. If you like this, please forward to your friends. Onward!
Make Your Dash Count!
-MM